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LaLiga Signs Deal With HIFL 

Spanish football league, LaLiga has announced its partnership with Nigeria’s collegiate football league, Higher Institution Football League (HIFL) to reinforce its dedication to developing grassroots football in Nigeria while connecting with fans in the country. 

The strategic partnership was signed by both parties recently in Lagos, Nigeria.

The partnership will see LaLiga provide operational support to the HIFL organised by PACE Sports and Entertainment Marketing in partnership with the Nigerian University Games Association (NUGA).

Following the signing of the agreement, LaLiga Delegate in Nigeria, Guillermo Perez Castello affirmed LaLiga’s commitment to support the development of grassroots football in Nigeria saying that the Santander division will keep on looking for ways to spread the LaLiga global methodology in the region.

He said, “The HiFL is a league that aligns with our desire to positively impact the youth, whilst enriching them with the required platform to harness their wealth of potentials. Through this partnership with HiFL, we will be able to bring the best league in the world closer to our Nigerian fans and all the young football talents in this country.”

In his remark, Director, PACE Sports and Entertainment Marketing, Sola Fijabi said the partnership with LaLiga is one of the many steps been taken by the HIFL organisers to position the brand for growth and development, amidst international recognition.

“We believe LaLiga has the potentials to provide the needed operational support for HIFL. This is a very timely and important development for collegiate football in Nigeria. A strategic alliance with LaLiga, one of the best leagues in the world, is definitely a good step towards the growth and development of grassroots football. Our young people have a genuine passion for football and setting up platforms like HiFL with strong, international collaborations like this remains critical,” Fijabi said.

The partnership with HIFL furthers other LaLiga projects in Nigeria including LaLiga-NPFL coaching seminar for Nigerian youth coaches, the LaLiga-NPFL U-15 tournament, the MoU signing with the NWFL to bolster women’s sports and its partnership with Lagos Business School to provide sports business management programmes.

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About Ayeni Wale

Olawale Ayeni, is a Media and Communication Arts, Masters in view fellow, a graduate of Theatre Arts from the University of Abuja respectively, has been in journalism right from his school days. He was a sports broadcaster with Osun state Broadcasting Corporation (OSBC). He was Sports Editor, Daily Stream Newspaper before joining Leadership Newspaper as Sports Correspondent. A lover of grassroots sports development and golf. A strong support of Arsenal FC.

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