Home / ATHLETICS / NSF: Sports Ministry Terminates Greenfield  Marketing Partnership Deal 

NSF: Sports Ministry Terminates Greenfield  Marketing Partnership Deal 

The Federal ministry of youth and sports have given notice for the termination of the sponsorship/marketing partnership deal with Greenfield Assets Limited in respect of the National Sports Festival due to unsatisfactory performance.

The development was part of the resolution made at the 2nd joint technical meeting of the 2020 National Sports Festival held at Benin City, Edo state.

In a statement signed by the Permanent Secretary, ministry of sports, Olusade Adesola noted that the launching of the marketing drive for the Festival would take place in Lagos on January 14, 2020.

Adesola who doubles as the as the Chariman Main Organising Committee for the 2020 NSF revealed that the marketing strategy and sponsorship roadmap outlined by the LOC to drive the funding for the Festival.

The statement read, “The Federal Ministry of Youth and Sports Development have given notice for the termination of the sponsorship/marketing agreement with Messrs. Greenfield Assets Limited in respect of the National Sports Festival due to unsatisfactory performance on some critical terms of the provisions of the agreement by the firm”.

It further read, “The marketing strategy and sponsorship road map outlined by the LOC to drive the funding for the Festival and that the launching of the marketing drive for the Festival would take place in Lagos on January 14, 2020 while a Road Show would kick start in Abuja afterwards, and called for the support of members”.

Recall, that the sports ministry partner with the Greenfield Assets in a ten year deal for the marketing and sponsorship for the next five edition of the national sports festival expected to expire in  2028.

About Ayeni Wale

Olawale Ayeni, is a Media and Communication Arts, Masters in view fellow, a graduate of Theatre Arts from the University of Abuja respectively, has been in journalism right from his school days. He was a sports broadcaster with Osun state Broadcasting Corporation (OSBC). He was Sports Editor, Daily Stream Newspaper before joining Leadership Newspaper as Sports Correspondent. A lover of grassroots sports development and golf. A strong support of Arsenal FC.

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